Great outdoor brand campaigns succeed when they blend story, authenticity, and a strong sense of place - whether you’re working with athletes, models, or real people. Drawing on experience across sports, fashion, and lifestyle shoots in Europe, I share what unites standout campaigns and how brands can create imagery that truly connects.

Building a personal project isn’t just a creative exercise - it’s how I stay grounded and honest as a photographer. In this post, I share why long-term work matters, how my project evolved from Australia to Paris, and practical advice for making your own project sustainable and meaningful.