All Posts

When it comes to shooting outdoor, sports, and lifestyle campaigns across Europe and beyond, I rely on Sony for speed, durability, and versatility. From the A9iii’s global shutter and lightning-fast autofocus to the peace of mind offered by Sony’s global pro support, this system lets me capture real moments, no matter the conditions. Whether I’m freezing action at a trail race or blending into the background at a city shoot, Sony’s gear keeps up and lets me focus on telling t

The best women's teams in Europe - like Canyon//SRAM Racing, Paris FC , and FC Barcelona - use powerful imagery to build identity, loyalty, and community. By focusing on authenticity, emotion, and behind-the-scenes storytelling, their campaigns connect with fans on a deeper level. Here’s what brands and organizations can learn from their approach to visual storytelling.

Athleisure isn’t just a trend, it’s redefining how brands connect with audiences across Europe. By blending movement, style, and authenticity, brands like Lululemon, Sporty & Rich, and Bandit Running are setting a new standard for campaign imagery. Here’s how sports aesthetics are shaping the future of modern lifestyle photography and why it matters for brands looking to stand out.

Great outdoor brand campaigns succeed when they blend story, authenticity, and a strong sense of place - whether you’re working with athletes, models, or real people. Drawing on experience across sports, fashion, and lifestyle shoots in Europe, I share what unites standout campaigns and how brands can create imagery that truly connects.

The most powerful images aren’t about technical perfection - they’re about honesty. In this post, I share why authenticity matters in sports and documentary photography, how I build trust to capture real emotion, and what techniques help create images that truly connect.

Great sports photos start long before the action - and the real work often happens behind the scenes. In this post, I break down my process for planning, adapting, and building trust on every shoot, showing how preparation and observation lead to images that tell a genuine story.

Building a personal project isn’t just a creative exercise - it’s how I stay grounded and honest as a photographer. In this post, I share why long-term work matters, how my project evolved from Australia to Paris, and practical advice for making your own project sustainable and meaningful.

Working both as a brand director and now as a photographer, I’ve seen how real results come from understanding both sides of the creative process. In this post, I share what brands actually need from photographers, how to build trust through collaboration, and why strategy matters as much as style - especially in Paris’s fast-moving market.

Sports photography isn’t just about action - it’s about telling the real story behind every moment. Drawing on years of brand strategy and creative direction, I capture the tension, emotion, and atmosphere that make each event unique. Here’s how I approach storytelling through the lens, and why authenticity matters more than ever for brands and athletes in Paris and beyond.