The best women's teams in Europe - like Canyon//SRAM Racing, Paris FC , and FC Barcelona - use powerful imagery to build identity, loyalty, and community. By focusing on authenticity, emotion, and behind-the-scenes storytelling, their campaigns connect with fans on a deeper level. Here’s what brands and organizations can learn from their approach to visual storytelling.

Sports photography isn’t just about action - it’s about telling the real story behind every moment. Drawing on years of brand strategy and creative direction, I capture the tension, emotion, and atmosphere that make each event unique. Here’s how I approach storytelling through the lens, and why authenticity matters more than ever for brands and athletes in Paris and beyond.